Case Study
Luxury Womenswear
PIVOTING GOOGLE ADS STRATEGIES TO DRIVE GLOBAL SALES
About the brand
Our client, a luxury womenswear brand based in the UK, is known for their occasion wear and for creating timeless classics that last a lifetime. For customers of all kinds, from mothers to future monarchs, we work with the brand to showcase and champion their excellence through our Digital Marketing services.
Working together since 2020 we have been engaged in managing all aspects of Paid Digital Marketing services, including Google Ads, Meta Ads, Email Marketing and Pinterest.
Throughout the years, our primary goal has consistently been to enhance brand presence online and boost sales revenue both in the UK and globally.
The Challenge
In 2023, we noticed a decline in the performance of our Google Ads activity, indicating signs of stagnation. It became essential to explore innovative strategies to reinvigorate the account and boost revenue while ensuring a healthy return on ad spend (ROAS).
The Results
- Increase in revenue by 130%
- Increase in online purchases by 100%
- An overall increase in ROAS by 44%
