The power of email cannot be ignored, despite current marketing trends focusing primarily on social media, email marketing has been proven time and time again to be the most effective way to reach out, engage, and connect with your customers which in turn will generate more revenue for you and your business.
However, this doesn’t mean that you should completely abandon your social media strategy and focus solely on email marketing. Instead, to get the most out of both channels, you need to be using them in conjunction with one another, to create a strong holistic marketing approach.
So, how can you get the most out of your email marketing strategy and grow your mailing list by using your social media? Here are five simple tips.
1. Share Newsletter Previews on your Social Channels
Whether this is on Facebook, Instagram, Twitter, TikTok, or even LinkedIn, a great way of encouraging people to sign up to your emails is to create a sense of ‘FOMO’. By teasing your followers with previews is your opportunity to tell them why they need to sign up to your newsletters-show them what they are missing out on and what benefits they will get from signing up to your newsletter in a very visual way. This could be done on Instagram stories, Facebook Albums, Reels, or TikTok’s.
2. Create an incentive
Give your followers an incentive to sign up to your emails. This will help to create a sense of added value, encouraging them to buy into the brand. This doesn’t have to be in the form of discounts (although that is always an enticing offer) it could simply be that they have early access to sale or preview new products. Here are some ideas of benefits for signing up to a newsletter;
- Early access to sales
- Exclusive offers and promotions
- Free delivery
- Giveaways and contests
- Exclusive content or exclusive products
3. Don’t forget to link!
So you’ve created some amazing content, you’ve teased your followers about it, so now you need to make it as easy as possible for them to sign up to your emails. A really simple way to to include a link in your stories, you can do this by going to stickers and selecting the link option.
4. Add a call to action in your Instagram Bio
You want to make it as easy as possible for your followers to sign up for your newsletter and remind them exactly why they should do it. This is where your Bio comes in useful. Here you should try and entice followers by explaining the benefits of signing up for your newsletter. Placing the link directly in your bio also reduces customer effort, as they can simply click and sign up in a pop-up window without even leaving the app. This could either take them directly to your email sign-up page or if you want to showcase other parts of your website, LinkTree could be a great way to do this.
5. Add a Sign Up Button on your Facebook Business Page
Like with most of these suggestions, you want to make it as easy as possible for your followers to become your subscribers. Facebook makes this incredibly easy to do, by allowing you to include a sign-up button on your business page, meaning that followers can become subscribers at a click of a button, without even leaving their Facebook page.
6. Creating a Dedicated Sign Up Page
The goal here is to make it as easy as possible for your followers to sign up to your emails, and one way to do that is by creating a dedicated sign up page on your website that you in turn, can easily link and promote across your socials.
7. Run Lead Generating Ads
eCommerce ad strategies usually revolve around conversion campaigns trying to find customers that will purchase, but another option is lead generation ads. Using lead generation as the campaign objective allows potential subscribers to sign up directly on Facebook and Instagram making it quick and easy for them. If your email software or CRM is connected then these new leads will automatically be added to your database and receive a welcome email. With proper lead generation strategies, you can grow your email list, new customer business and the lifetime value of each customer.
So, are you ready?
If you’d like to find out more about how to grow your email marketing list or want to discuss email strategy, management or training book a discovery call today.
