It may feel as though 2023 is far away, what with Black Friday, Christmas, and New Year to get through first, but it is never too early to start planning content. As the old saying goes, ‘Fail to plan, plan to fail’.
Your content calendar is easily one of the most important tools in your marketing toolkit acting as the central touch point of all of your fantastic marketing ideas and plans. A content calendar allows you to visually organise your plans for the upcoming months, and enable you to make much more strategic decisions as you are able to have an overview of content.
1. Long-term strategy
Although ad-hoc and reactionary posts of course have their place in your digital marketing strategy, you should not heavily rely on them. An effective and well planned content calendar allows you to move away from this approach, instead enabling you to focus on long term goals such as growth, engagement, brand development, etc as you are able to start building your brand story over time and create a much more cohesive narrative.
2. Work smarter not harder
With a content calendar, you will be able to look at the content that you already have and how you can best utilise this across multiple platforms, effectively working smarter not harder. That blog post you wrote a week ago and shared on Linkedin could be repurposed as a fun infographic for Facebook or a quick reel on Instagram.
3.Keep it Consistent
One of the most important things when it comes to marketing content is consistency. By using a content calendar, you can plan in advance, making scheduling so much easier! Although it can be tough at first when it feels as though nobody is seeing your content, by planning effectively and being consistent you are giving your audience the opportunity to regularly see your content and engage with it!
4. Work smarter not harder
We all know how busy life can get, and sometimes things can slip your mind. A content calendar can be a great way for you to keep on top of things, monitor key dates, and plan content in advance and stay ahead of the curve.
5. Reduce Stress
There is no worse feeling than realising that you have forgotten something important, like a key holiday or event. With a well planned content calendar however, you can be safe in the knowledge that you have planned ahead, weeks, if not months in advance!
So what are you waiting for, sign up for your FREE 2023 content calendar today!
